How to Start A Freelance Business
Lifestyle | Self Help

How To Start A Freelance Business – Part 3

Chapter 6 - How To Advertise Yourself: Creating A Portfolio?

Chapter 6 – How To Advertise Yourself: Creating A Portfolio?

Having a high-quality portfolio is essential to being a successful freelancer. As well as showing your clients what you can do, your portfolio is a great way to add value to your business. It is the best, and strongest, advertisement for your services.

First, what is a portfolio?

In the modern age of technology, a portfolio can simply be a website that shows elements of your work. It is a freelancer’s version of a resume (and, it can include elements of one). It should show your skills and education, as well as your experience. You can use things that you have done in the past on here, too.

Building a portfolio

Clients will not want to work with someone who cannot verify the quality of their work. It will need to include examples of your work, Having examples of your work is a fantastic way to offset any lacking experience. While you may have less experience than other freelancers if the quality of your work is better then it will be incredibly advantageous to your business.

But how do you fill a portfolio with little experience? The simple answer is to get some. Working for free is one, often suggested, method of doing this. But, it is not for everyone. If you can financially withstand the free labor, then do so. However, in the future, remember that exposure does not pay the bills. Others believe that working for free can devalue the perception of your work—but it is undeniably a good way to get your name out there. Working for a lower fee is something that you will probably have to do. You could pick up smaller projects on freelance gig sites, to gain some experience. Also, just do some passion projects. Do some projects that you are excited about so that your passion can show through in your portfolio.

What should you put in a portfolio?

Your portfolio should show examples of your work, as well as your skills, education, and experience, and what your business actually is.

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