Lifestyle | Self Help

How To Start Your Own Coaching Business – Part 4 Getting Clients

Chapter 6: Getting Clients for Your Online Coaching Business

There are many tactics that you can use to get prospective clients to visit your website which will then convert them into clients. These include:

  • Writing articles / guest posts
  • Sending cold emails
  • Running ads
  • Creating videos
  • Using social media
  • Webinars

Social Media Groups

If you are targeting business customers then the best social platform to find them on will be LinkedIn. Some people have had good results using Facebook as well so don’t dismiss this altogether. If your target market is individuals (e.g. you are coaching people to make money online) then Facebook is the best social platform.

The reason that LinkedIn and Facebook are so good is that they have groups of people that are interested in different niches. A search on either platform will reveal the groups that are available for a niche. 

So one of the first things that you can do is to join these groups and start posting some valuable content. People often ask questions in these groups or ask the group for help with a specific problem that they are having. 

You can add useful posts to the groups as well. What you want to do is establish yourself as an expert in your niche as quickly as you can. People in the groups will definitely start to notice you when you are active and providing answers to questions and useful posts. A lot of coaches find clients using this method.

Pay Per Click (PPC) Ads

You can use Google or Bing to place pay per click (PPC) ads which are triggered by specific keywords. This can be a very effective way of driving targeted traffic to your website but you need to be careful with this as the costs can soon mount up.

If you like the idea of this method then the first thing you need to do is to conduct some keyword research. A keyword is the term that a user enters into a search engine when they are looking for something. 

So for example they may enter the keyword “digital marketing coach” or “internet marketing coach”. Use the free Google Keyword Planner to find the most appropriate keywords (there are tutorials on YouTube for this). Create a keyword list then set up a campaign with Google Adwords or Bing Ads. You will only pay when a visitor clicks on the ad and visits your website. Once they are on your website it needs to convert the visitor into a lead by them contacting you or subscribing to your email list.

Similar Posts