Chapter 6: Getting Clients for Your Online Coaching Business
There are many tactics that you can use to get prospective clients to visit your website which will then convert them into clients. These include:
- Writing articles / guest posts
- Sending cold emails
- Running ads
- Creating videos
- Using social media
Social Media Groups
If you are targeting business customers then the best social platform to find them on will be LinkedIn. Some people have had good results using Facebook as well so don’t dismiss this altogether. If your target market is individuals (e.g. you are coaching people to make money online) then Facebook is the best social platform.
The reason that LinkedIn and Facebook are so good is that they have groups of people that are interested in different niches. A search on either platform will reveal the groups that are available for a niche.
So one of the first things that you can do is to join these groups and start posting some valuable content. People often ask questions in these groups or ask the group for help with a specific problem that they are having.
You can add useful posts to the groups as well. What you want to do is establish yourself as an expert in your niche as quickly as you can. People in the groups will definitely start to notice you when you are active and providing answers to questions and useful posts. A lot of coaches find clients using this method.
Pay Per Click (PPC) Ads
You can use Google or Bing to place pay per click (PPC) ads which are triggered by specific keywords. This can be a very effective way of driving targeted traffic to your website but you need to be careful with this as the costs can soon mount up.
If you like the idea of this method then the first thing you need to do is to conduct some keyword research. A keyword is the term that a user enters into a search engine when they are looking for something.
So for example they may enter the keyword “digital marketing coach” or “internet marketing coach”. Use the free Google Keyword Planner to find the most appropriate keywords (there are tutorials on YouTube for this). Create a keyword list then set up a campaign with Google Adwords or Bing Ads. You will only pay when a visitor clicks on the ad and visits your website. Once they are on your website it needs to convert the visitor into a lead by them contacting you or subscribing to your email list.
Social Media Ads
Most social platforms now offer the ability to run ads to drive traffic to your website. Facebook and Instagram are really good at this and LinkedIn are getting better. These social media ads tend to be cheaper than Google Adwords PPC ads and you can specifically target people which you cannot do with PPC.
There are all kinds of analytics available for social media ads that will tell you how well your ad is doing. You can choose who to target and in which locations. Targeting members of niche related groups is a good place to start.
Write a Book
One way to really establish yourself as an expert in your field is to write a book. This will require time and effort on your part but it will be worth it when you have completed the book. You can get a professional cover made for your book and distribute it on Amazon Kindle and other platforms.
Some coaches create a hard copy of their book and give these out at networking events etc. A digital version is a good place to start. You can promote the book on your website as well and even give some free copies away to get you started.
The idea here is that you write a high quality article about your niche and then find blogs that are in the same niche and ask the owners if they will publish your post. Most blog owners are always on the lookout for high quality content to add to their blog. Some will even specifically offer guest posting.
You should be able to find related blogs that will accept your post. Some may charge you for the privilege, but if they get a lot of visitors then this can be a good deal for you. You need to add a link back to your website in the post that you publish so that the readers can find out more about you and what you offer.
We talked about this in the last chapter. You will need to provide an attractive incentive for people to want to provide their email address to you and become a subscriber to your email list. Once they are on your list you can send them a series of emails, a few days apart, which provide value to them.
Email marketing is a very effective way to get coaching clients. But you must provide value in your emails. Of course you can tell them about your coaching services in the emails but do not use a hard sell approach otherwise people will unsubscribe from your list.
A lot of people do not like the idea of creating videos but they are a great way to drive targeted visitors to your website. YouTube is the second biggest website in the world and it gets a ton of visitors each day looking for all kinds of content.
You could create a series of videos showing how to achieve something that is relevant to your niche. These kinds of “how to” videos are always popular. Don’t give too much away in the videos but make it very clear that you know what you are talking about. Be sure to mention your coaching services in each video.
You can set up your own channel on YouTube. Each video that you upload needs to be properly optimized with the right title, description and tags (all based on keywords) so that YouTube users can find your video when they search. Add a link to your website on the first line of the video description.
YouTube is not the only game in town. DailyMotion and Vimeo are popular video sites as well. They do not get anywhere near the traffic that YouTube does but they still get a lot of visitors. Make good videos and spread the word.
A webinar is an online presentation where hundreds, if not thousands of people can all watch at the same time. You can find someone in your niche that has a large email list and do a deal with them. They will send out an email telling their subscribers about your webinar and you will provide the list owner with a commission on all sales that you make.
You will need to plan your webinar so that it is the best that you can make it. Your presentation should solve a problem that people have in the niche and provide value. You will give away some of your secrets and then if they want more they will need to become a coaching client at a special discounted rate. In the next chapter we will discuss the different types of online coaching services that you can provide to scale your business…
Chapter 7: Different Types of Online Coaching Services You Can Provide
There are a number of different ways that you can sell your expertise as an online coach. We will look at the most popular ways to do this in this chapter. You can start with one method and then scale your business by using the other methods.
One to One Live Coaching
This is one of the most popular methods of online coaching. A client agrees to pay you for a single session or specific number of sessions. You then agree dates and times with the client to provide the coaching using a platform such as Skype or Zoom.
Once you are established you can charge very high prices for one to one coaching. Some of the top experts charge $10,000 for an hour of coaching. Less established coaches will charge a few hundred dollars. A lot of clients like the personal attention from one to one coaching so are willing to pay a premium for it.
The biggest disadvantage of one to one coaching is that you are selling your time. But it is certainly worth doing if you can sell a short amount of your time for hundreds or thousands of dollars.
One to Many Live Coaching
This type of online coaching is popular in the educational market. Professors will teach a small group of students at once and take questions from them. You can do this for your business as well but the logistics of getting all of the clients together on the same day and the same time can be tricky.
If you want to pursue this type of coaching then you can charge each person a specific amount that will total a bit more than you would charge for one to one coaching. It is tougher to run these sessions than it is with one to one coaching and again you are selling your time.
The problem with live coaching is that you are selling your time. Yes you can make a lot of money with live coaching but another type of coaching that you can offer is training courses. A lot of people like to learn with online training courses. Websites like Udemy.com have grown significantly over the last few years.
It is going to take you quite a bit of time to create a high quality training course. If you want to charge a lot of money for your training then you will have to create videos. Nobody is going to pay you hundreds of dollars for a few PDF documents.
The good thing about training courses is that you can create more than one. Look at the problems that people are experiencing in your niche and create a training course that provides solutions to all of these problems.
You can sell your training courses from your website or you can use external platforms to host your videos and documents. Remember that the external platforms will take a fee from you for hosting your courses. Usually this is a percentage of each sale so check all of this out before you go ahead.
Webinars and Membership Sites
With a webinar you will give away some of your advice for free and then provide more information in a high ticket training course or through live coaching sessions. Webinars are more of a sales tool than a type of coaching but they work so well that we wanted to mention them again here.
You could create a membership site where people pay you a subscription each month to gain access to your live and recorded webinars. In these webinars you will provide the member with your most valuable information. You can also give your members other useful resources such as case studies, videos, documents etc.
In the next chapter we will look at the best platforms and tools to use for online coaching…
Chapter 8: Best Platforms and Tools to Use for Online Coaching
There are a number of useful platforms and tools that you can use in your online coaching business that will help you to stay on track and be the best you can be. These are particularly useful if you want to provide live coaching sessions.
You do not need these to start with. It is possible to provide a great one to one coaching service using Skype and the free recorder tool that converts your conversations into MP3 files. You can also use the free Google Calendar to keep track of your sessions. We recommend that you use these tools once you have a few clients.
This is essentially an all in one coaching client management system. With Satori you get a business intelligence tool and a customer relationship management (CRM) tool rolled into one. The interface is clean and intuitive.
With Satori you can market your coaching programs (and even build them), use it for the distribution of proposals and agreements, generate leads, collect payments and make online bookings and send out questionnaires prior to coaching sessions. Satori starts at $39 a month. Coach Accountable
You get a lot of administrative tools to run your online coaching business with Coach Accountable. This includes the scheduling of coaching sessions, payment collection, sharing documents and the creation of individual coaching plans. You can get started with Coach Accountable from around $20 a month.
Nudge Coach is an online coaching platform that you can fully customize. It will help you get clients and keep them and contains daily trackers that you can personalize for individual client requirements. You can also organize group coaching sessions with Nudge Coach and more. Prices start from around $25 a month.
As the name suggests, this is a calendar application that will integrate with your existing calendar (Outlook, Google etc) allowing you to book sessions seamlessly. You can then send out booking links to your clients at dates and times you are available. This app makes you a lot more efficient with your session bookings. If you only run one calendar it’s free.
Zoom is a conferencing app used by a lot of online coaches. Your clients do not need to have a Zoom account to use the platform. All you need to do is setup a session and then send the join link to them via email.
You can record your sessions with Zoom and easily share recordings. There is also a webinar feature which works really well. Zoom integrates with most calendar apps and task management tools such as Slack. It’s really good for coaching small groups. The “Business” plan is really good at around $20 a month. In the final chapter we will look at the best practices for being a successful online coach…
Chapter 9: Successful Online Coach Best Practices
Here are the 8 best practices that we strongly recommend that you follow to start your own profitable online coaching business. A lot of online coaches do not succeed but we believe that if you follow these best practices you will have the maximum chance of success.
Understand the Benefits
There are a number of benefits to starting an online coaching business. You can make very good money in online coaching and as your reputation strengthens you can charge even higher prices.
You have the flexibility to work from anywhere and work when it suits you. It is pretty easy to get started with online coaching and it will also help you to grow as an individual as you deal with more and more clients.
2. You need the right Mindset
You need to develop the right mindset to be a successful online coach. All successful online coaches are confident in what they do. They know what they want to achieve and are very goal orientated.
Successful online coaches are very positive in their outlook and they have an abundance mentality. Their magnetic personalities help them to attract clients to them. They also have a collaboration mindset and work with others to grow their business. They are solution providers and always think this way.
3. Plan your Online Coaching Business
You need to put an effective plan in place for your online coaching business and not just dive straight in. Start by be clear about what you really want by asking yourself what monthly income you want to generate, the hours that you want to work and the contribution that you will make.
Be sure to fully identify your target market and understand their pain points and problems. Create your plan around providing solutions to these problems. Find a way to stand out in the beginning, get your pricing right, create a support network and take consistent action against your plan.
4. Deliver Online Coaching Sessions Effectively
It is very important that you deliver your online coaching sessions in the most effective way. Avoid perfectionism here but be the best you can be. You must prepare well for your coaching sessions whatever type of coaching model you are using.
When you are providing live one to one or group coaching it is essential that you add accountability. Create all of the materials that you will give to your clients before the sessions. Agree actions on the session calls and document these for both parties.
Be flexible around your clients needs when it comes to booking coaching sessions. Always conduct video coaching sessions where you can as it is important that you see your client and they see you. Be responsive to any emails or other communications your client sends you outside of coaching sessions.
5. Setup a Professional Website
We strongly recommend that you setup a professional looking website. Get your own domain name and web hosting and use the WordPress platform for your site. Choose an appropriate theme and create all of the necessary pages which add credibility. Have a professional logo made for your online coaching business and use this on your website.
Provide valuable content on your website in the form of blog posts and videos. Create an attractive incentive that you will give away in exchange for the visitors email address so that you can follow up with them afterwards. Get testimonials for your online coaching services and add these to your website.
6. Getting Clients
Use a number of different strategies to find clients online. Look for Facebook or LinkedIn groups in your niche and become a member of these groups to provide value. Create PPC ads and test these for effectiveness on either Google, Bing or both.
Test social media ads on Facebook, Instagram or LinkedIn whichever fits with your target market. Check the analytics to see what is working and what isn’t. Write a book around your niche to establish credibility. Write guest posts for high traffic blogs in the same niche. Create videos for targeted traffic and use webinars to sell your coaching services.
7. Different Coaching Services
There are a number of different online coaching services that you can offer to scale your business. One to one live coaching is very popular and you can charge high prices for this. You can also provide live coaching to a small group of clients.
You can create training courses for passive income. Video based training is best and you can charge the most for this. If you use a platform to sell your training courses they will charge a commission. Create a membership site where clients pay you each month to access valuable resources, weekly webinars and so on.
8. Online Coaching Tools
There are a number of useful tools available to you as your business grows. These are not necessary to start your online coaching business. Administrative platforms that help you to sell and organize your coaching sessions include Satori, Coach Accountable and Nudge Coach. A good free calendar app is Calendly and this will integrate with your current Google calendar or Outlook. You can send out booking links directly from this app. Consider using the Zoom conferencing platform. This is excellent and you can record all of your sessions. Your clients do not have to have a Zoom account to use the platform.
We have worked hard to bring you this guide on creating a profitable online coaching business. The methods revealed in this guide are proven and will work for you if you apply them. Please do not just read this guide and do nothing. You are only going to create a profitable online coaching business if you take action.
In this guide you have everything that you need to launch and maintain a successful online coaching business. We have provided you with ideas on how you can grow your business as well and create passive income from it. Now it’s over to you.
We wish you every success with your online coaching business!